Demand Articulation of Emerging Technologies High quality books
Demand Articulation of Emerging Technologies
By:Fumio Kodama
Published on 2019-10-15 by Cambridge Scholars Publishing
In today’s high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of “demand articulation.” Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm’s challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed.
This Book was ranked at 33 by Google Books for keyword emerging technologies.
Book ID of Demand Articulation of Emerging Technologies's Books is WVK3DwAAQBAJ, Book which was written byFumio Kodamahave ETAG "TDBmp+A1I3I"
Book which was published by Cambridge Scholars Publishing since 2019-10-15 have ISBNs, ISBN 13 Code is 9781527541658 and ISBN 10 Code is 1527541657
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Book which have "179 Pages" is Printed at BOOK under CategoryBusiness and Economics
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